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Holistic Guidance - Food Politics: How the Food Industry Influences Nutrition, and Health, Revised and Expanded Edition (California Studies in Food and Culture)
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List Price: $16.95
Our Price: $11.53
Your Save: $ 5.42 ( 32% )
Availability: Usually ships in 24 hours
Manufacturer: University of California Press
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 338.4764130973
EAN: 9780520254039
ISBN: 0520254031
Label: University of California Press
Manufacturer: University of California Press
Number Of Items: 1
Number Of Pages: 510
Publication Date: 2007-10-15
Publisher: University of California Press
Studio: University of California Press
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Editorial Reviews:
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An accessible and balanced account, Food Politics laid the groundwork for today's food revolution and changed the way we respond to food industry marketing practices. Now, a new introduction and concluding chapter bring us up to date on the key events in that movement. This pathbreaking, prize-winning book helps us understand more clearly than ever before what we eat and why.
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Spotlight customer reviews:
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Customer Rating:
Summary: Marion Nestle: Knows her Political Facts about our food!
Comment: Marion Nestle is an amazing researcher that worked diligently to unravel the truth about Lobbyists for the food industry, and their effect on the Food Pyramid. Americans are eating today based on the misnomers of a politized Congressional debate. It is the most fascinating read I have ever had. It will not only inform you, but change the way we eat and the way we feed our families. This book has had a tremendous impact on my life and I'm sure it will have the same effect on yours. Since the "Super Size Me" experiment of Morgan Spurlock, who called Marion Nestle his mentor, Americans are more concerned about our food source. Marion Nestles research will not oly help you to understand the problems of food labeling, but teach you what questions we should be asking our selves before we choose what we eat. I have attached a copy of the link to her book. It is a must read. So, be sure to treat yourself and your loved ones to a whole new understanding of how "Political" food truly can be. http://www.amazon.com/Food-Politics-Influences-Nutrition-California/dp/0520254031/ref=cm_cmu_up_add_glance
Customer Rating:
Summary: The same people pushing to "empower individuals" do all they can to disempower you
Comment: There's much to say about Nestle's "Food Politics" and "What To Eat," but the overarching message is that the food industries lie compulsively in order to maximize profits. There's no reason to assume that food-company profit maximization would lead to any desirable outcome: they will produce more food every year in the quest for profit growth, and that food will be as artificial and toxic as the laws will allow them. They will resist any food labeling that might harm their sales. This includes:
* "organic" (which implies that some foods are better than others)
* warnings about toxicity (e.g., methylmercury in tuna)
* the USDA food pyramid, which explicitly places junk food at the top and low-profit vegetables near the bottom
They offload the regulatory burden onto consumers: if you're getting fat, it's your own fault. Of course, they say this while they fight tooth and nail against any labeling requirement that might help you choose. And they fight against any regulation that might make you safer at their expense.
And of course there's the advertising. The same companies that tearfully demand your 'freedom to choose' with hand over heart are the same ones that target your children: everything from Saturday-morning cartoon ads to McDonald's sponsorship of Teletubbies to Coca-Cola branded baby bottles. In-depth psychological research understands exactly what will make your child tug at your sleeve in the grocery store and beg for the most profitable sugary cereal. So you have the 'freedom to choose', defended by companies that do all they can to deny it.
Marion Nestle's magisterial books prove these points in extraordinary detail, yet they pull off the trick with an eloquence that makes them read like novels. The basic premise, though, is beyond dispute: food companies exist to maximize shareholder return. Their investors demand growth every year. There's no reason to expect that this demand will work in your favor.
Customer Rating:
Summary: Good information in a dull format
Comment: Marion Nestle has a lot of useful and important information in this book; however, her style is very clinical and mundane. I found myself working to stay awake whenever I read the book. I did finish it, because I think it's good knowledge to have, but a better writer could have made the material pop.
Customer Rating:
Summary: What's next?
Comment: When I came back to USA in 1990 from Japan after 10 years, I was a little shocked. It's there are so many obese. I stop seeing proportionate people as I admired once before (since I'm from Japan; we were small and rather plain looking.) What happened! I thought it's that soda-pop as I always watch the countless gallon bottles my next customers are buying at the every grocery shopping. As I was wondering, this nation sued tobacco companies. So I kept wondering, why don't they blame major soda-pop companies for obese. Soda-pop companies are not the sole culprit, but I was surprised to find that tabacco companies and sweet companies are somehow related. Anyhow, whatever the policy that the government had or have, if any, failed. I really hope to do something to improve American diet. Sooner is better. (I go to large Oriental Grocery Store at least once a month. You will be amazed how much size of green section they carry. It's almost 10 times of what Giants or Safeway carries, for example.)
Customer Rating:
Summary: A Well-Documented Book, A must read for everybody who eats
Comment: I found this book to be very informative about the political workings of the food industry. I agree with several other reviewers that it is a little dull and in an factual style (kind of reminds me of a history book. However I like that kind of reading, so it doesn't bother me.)
This book's basic premise is that the food industry's purpose is to sell as much food as possible. The food industry doesn't care about its consumers and encourages them to eat more than they need, produces lots of useless, cheap, junk food, and will do whatever it can within the political system (mostly legal, but sometimes illegal. The author documents one such example of price collusion) to set up an environment that is the most favorable to its interests.
The book documents how the FDA, Congress, and government agencies are influenced by the food industry. It provides details about the food industry's lobbying, studies and research grants funded by various segments of the food industry, the food industry's attempts to gain brand loyalty though school contracts, conflicts with the school lunch program, and attempts to maximize sales through bonuses for the schools. It chronicles the rise of the supplement industry and their involvement with the FDA.
The author does seem to have a somewhat leftist agenda in the last chapter in giving recommendations; but with that exception, I thought the overall tone of the book was neutral and strictly documentary. It's good solid book which people who are interested in their health or the American food industry should read.
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