Search: 
 

 

Holistic Guidance - Hot Text: Web Writing that Works (VOICES)

Hot Text: Web Writing that Works (VOICES)
 List Price: $40.00
Our Price: $26.40
Your Save: $ 13.60 ( 34% )
Availability: Usually ships in 24 hours
Manufacturer: New Riders Press
Average Customer Rating: Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5

Buy it now at Amazon.com!
Binding: Paperback
Dewey Decimal Number: 004
EAN: 9780735711518
ISBN: 0735711518
Label: New Riders Press
Manufacturer: New Riders Press
Number Of Items: 1
Number Of Pages: 528
Publication Date: 2002-01-21
Publisher: New Riders Press
Studio: New Riders Press
Related Items
Editorial Reviews:

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.



Spotlight customer reviews:
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Comprehensive and easy to read
Comment: I am findng this book to be outstanding. It is not only informing me, but it is also helping me provide data, examples, and "rules" for use in meetings with colleagues who may wish to add content to the corporate website that is not web-frineldy.

A great first choice for any new web content writer!
Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: Just O.K.
Comment: I read this book immediately after reading Krug's "Don't Make Me Think," which is fantastic. In comparison, "Hot Text..." was mediocre. Krug's book--although presenting a bigger picture of the world of websites--truly synthesizes the nuts and bolts for writing for the web. "Hot Text" had a lot of what I felt was extraneous information and text (ironic, because really, what writing for the web is about is brevity and conciseness).

If you haven't read Krug's book, "Hot Text" will be a good starting point for you. It contains a lot of information, it also contains some good resources.

I also have to say that I agree with an earlier reviewer--the photographs (which look like poor black & white photocopies) are strange. Example: Chapter 8, Idea 4: Build Chunky Paragraphs! The photograph shows a middle-aged man holding a small bowl or cup up to his mouth. He's looking off-camera; his right hand is by his mouth but I'm not sure why. Maybe he's eating some chunky soup? But what does soup have to do with paragraphs? It's a small detail, these photographs, but they detract from the overall professionalism of the book for me.
Customer Rating: Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5
Summary: not what I expected
Comment: I haven't picked it up in a while. When it first arrived I was disappointed, it didn't have the pertinent info I was looking for. It's not anywhere nearby to refer to it. Basically, the "hot text" isn't really there. The outline was dull. The photos were kind of sad. I didn't like the presentation and the content didn't seem to live up to whatever the review was in the Amazon blurb.
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Everything You Need under One Roof
Comment: This manual for online writing has it all--and more.

1. Detailed instruction for every conceivable page of Web site content.

2. Super tips and insight on PR content and dealing with editors and publishers.

3. The history of HTML (very cool!)

4. All sorts of useful style tips.

5. How to write your resume.

6. How to get a job.

7. Hundreds of online resources.

The writing (needless to say?)is clear, concise, and conversational. Had the book been written in 2006 instead of 2002, I'm sure the authors would have thrown in much more about blogs. Other than that, the material seems to be up to date.

This book is worth every penny!
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: How To Write for the Digital Media
Comment: An excellent book that points out the differences between digital media and paper media. I especially learned a lot in Chapter 3 - What Will the Web Do to My Text? But there is much throughout the entire book. You'll learn about writing in general and writing for the web in particular. And from the web you'll go to email, ezines, enewsletters, weblogs and the gamut. If you're going to write for the web you need this book.
Buy it now at Amazon.com!


 


Holistic Directory of Holistic Sources

Holistic Guidance is a community directory of holistic practitioners and providers of holistic goods and services. Please browse the holistic directory, forums, classifieds, holistic events, and chat rooms.

  • Ayurveda
  • Brain Music
  • Canine Trigger Point Myotherapy
  • Carbohydrate Technology
  • Chelation Therapy
  • Creative Arts Therapy
  • Crystal Bowls
  • DansKinetics
  • Drumming
  • EMF Balancing Technique Practioners/Teachers
  • Environmental Medicine
  • Equine Massage
  • Expressive Therapy
  • Eye Movement Desensitization & Reprocessing (EMDR)
  • Eyesight Improvement
  • Forensic Services
  • Handwriting Analysis
  • Healthy Lighting
  • Holistic Dental
  • Holistic Nurses
  • Holistic Physicians
  • Home Study
  • Hot Stone Therapy
  • Infant Massage
  • Jin Shin Jyutsu
  • Labyrinths
  • Live Blood Cell Analysis
  • Lymphatic Drainage
  • Macrobiotics
  • Magnetic Therapy
  • Meridian Therapy
  • Natural Building
  • Neurofeedback
  • Physical Therapy
  • Poetry Therapy
  • Publications
  • Qigong
  • Restaurants & Cafes
  • Sandplay
  • Tai Chi
  • TTouch Practitioners
  • Veterinary
  • Walk-in Medical Care
  • Water Therapy
  • Wei Chi Tibetan Reiki
  • Yogarhythmics
  

© 2001-2007 This website owned and operated by Mystic Net Marketing (v. 10.4.5) All Rights Reserved.