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Holistic Guidance - Petfood Industry

Petfood Industry
 List Price: N/A
Our Price: $84.00
Availability: Usually ships in 1 to 3 months
Manufacturer: Watt Publishing Co
Average Customer Rating: Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5

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Binding: Magazine
First Issue Lead Time: 6-10
Format: Magazine Subscription
Issues Per Year: 12
Label: Watt Publishing Co
Magazine Type: Trade magazine
Manufacturer: Watt Publishing Co
Number Of Issues: 12
Publisher: Watt Publishing Co
Studio: Watt Publishing Co
Subscription Length: 365
Editorial Reviews:
Serves individuals and firms manufacturing pet foods.
Spotlight customer reviews:
Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: The Forum For Professional Petfood Palatability Formulators
Comment: "Petfood Industry" is the magazine for professional petfood formulators, chemists, manufacturers, and distributors. It may also appeal to some specialized veterinarians, especially veterinary nutritional researchers.

Typical issues cover current events in the petfood world, including upcoming conferences and meetings, as well as discussions and debates on petfood absorbency and manufacture. For manufacturers, a full spectrum of information is provided on issues such as petfood extrusion, including the pros and cons of the four basic types of extruders. Issues such as preparation of full-fat soybean meal, recycling of wet animal byproducts, and new methods of quality control are also discussed at length.

I am also pleased that the magazine doesn't shy away from extremely controversial issues in the petfood industry, such as the raging debate over ethoxyquin, which epitomizes the "synthetic versus natural" chasm that has emerged in the industry. This speaks well for the editorial honesty of the publication.

I gave the magazine four stars overall for several reasons. It is definitely the premier publication in the commercial petfood industry, but while the quality of the articles is superb, the quantity of advertisements is sometimes rather daunting. As a small quibble, I (and at least a few others) still prefer that petfood be spelled in the more conventional manner "pet food," which is more grammatically correct, though not quite as appealing from a marketing standpoint.

Overall this is an excellent magazine, and provides all viewpoints on current topics in the petfood industry.

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