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Holistic Guidance - Scientific American
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List Price: $59.40
Our Price: $24.97
Your Save: $ 34.43 ( 58% )
Availability: Usually ships in 1 to 3 months
Manufacturer: Scientific American
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Average Customer Rating:  
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Binding: Magazine
First Issue Lead Time: 6-10
Format: Magazine Subscription
Issues Per Year: 12
Label: Scientific American
Magazine Type: Consumer magazine
Manufacturer: Scientific American
Number Of Issues: 12
Publisher: Scientific American
Release Date: 2001-11-23
Studio: Scientific American
Subscription Length: 365
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Editorial Reviews:
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For working scientists, especially in high-tech fields, there are only a few crucial nonjournal periodicals to pore over faithfully, and Scientific American is one of them--its timely and technical features on everything from paleoarchaeology to neural nets set it apart from popular science magazines like Discover. Scientific American emphasizes a wide variety of emerging technologies, giving scientists a chance to keep up in an increasingly specialized professional world. Innovative and controversial developments such as gene patenting and the latest from the unified field gurus are front and center in every issue. It's not all business, though--regular features like Michael Shermer's "Skeptic" column, enticing book reviews, brain-busting puzzles, and James Burke's intellectual-historical meanderings add browsability to this enduring magazine, in business reporting the frontiers of scientific exploration for more than 150 years. --Therese Littleton
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Spotlight customer reviews:
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Customer Rating:
Summary: Great magazine!
Comment: Great magazine for those who want science for the layman. Closer to a scientific journal than Discover, which I also receive and enjoy. A good combination for receiving scientific knowledge in these increasingly dark ages.
Customer Rating:
Summary: Terminally dumbed-down
Comment: Yes, I'm one of those who sadly dropped my subscription over a decade ago, when the magazine abandoned content written by scientists in favour of populist journalism written by staff.
Before that, I had been a faithful subscriber and enthusiastic reader since the early 1970s.
I now subscribe to American Scientist. I'm not a scientist, but I like my updates on science to be dinkum, as we say in Australia.
Customer Rating:
Summary: Less depth, but still good
Comment: Scientific American was once a great magazine, but now it is just a good magazine. I read Scientific American as a teenager in the 80's, I read it as a student and as an engineer in the 90's and I am still reading Scientific American and subscribing to it. Even today I enjoy reading Scientific American very much, but I am not pleased with the fact that the depth of the articles has decreased.
In the olden days the writers for Scientific American were not afraid of putting mathematical formulas, algorithms, in depth analysis, and statistics as well as references to research articles in their articles. Today's Scientific American is not written by scientists, but by journalists and free lancers.
It used to be that scientists and engineers interested in fields outside their own areas of expertise were the magazine's target audience. Now, however, Scientific American is aimed at general readers who are interested in science. Scientific American is now looking more like Discover magazine. In my opinion Discover magazine and Scientific American should complement each other (in depth reading vs. light reading) and not be so similar.
Another wrong turn that they have taken is that they have become slightly political with a noticeable left-wing agenda. For example, the attack on Björn Lomborg should never have occurred and would have been unthinkable 15 years ago. Scientific American should be apolitical in my opinion. I understand that these changes were made for business reasons.
However, the illustrations are great, the topics are varied and include, for example, medicine, physics, chemistry, biology, cosmology, artificial intelligence, economics, geology, archeology, and social science. I am interested in all of these subjects, but I enjoy reading about physics, cosmology and artificial intelligence the most. I always find something interesting to read in Scientific American. I highly recommend Scientific American even though I would like them to take one step back with regards to the depth of the content.
Customer Rating:
Summary: Great magazine
Comment: This is one of my favorite magazines. I heard about this magazine from several of my professors, they used articles as examples in their lectures.
Customer Rating:
Summary: Sadly, once good, now a pawn of the liberal elite
Comment: I once loved this magazine - my subscription has run out - I will not renew. Pay close attention to the reviews here that note that SA now uses its power as a Science Authority to support a political ideology and now ignores the value of open debate on scientific issues. Truly a sad development - I hope SA wakes up and returns to its egalitarian roots - big interests and money is not the answer.
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